Booth and Traffic Analytics
Your exhibitors invest serious money in their booth. Booth Analytics gives them something they have never had before: proof of what worked and who engaged.
What It Does
Exhibitors spend tens of thousands of dollars on booth space, design, and staffing. At the end of the show, most of them can tell you roughly how many people stopped by. Maybe. They cannot tell you how long people stayed, which displays drew attention, or whether the visitors were decision-makers or students picking up free pens.
Booth and Traffic Analytics changes that equation entirely. Using privacy-safe AI analysis powered by Zenus AI, we provide exhibitors with real engagement data: visitor counts, dwell times, attention heatmaps, peak traffic periods, and demographic insights. No cameras recording faces. No personal data stored. Just honest, actionable intelligence about how their investment performed.
For planners, this data proves event value to exhibitors and sponsors, the kind of proof that drives renewals and bigger commitments next year.
How It Works
Privacy-safe sensors
Anonymous traffic and engagement analysis with no facial recognition, no personal data storage, and full compliance with privacy regulations.
Real-time dashboards
Exhibitors see live traffic counts, dwell times, and engagement patterns during the show, not just in a post-event report.
Attention mapping
Understand which displays, demos, and areas of the booth draw the most attention and hold it longest.
Post-show reporting
Comprehensive reports that exhibitors can take directly to their leadership to justify their event investment.
Who It's For
Trade show organizers who need to demonstrate exhibitor ROI. Event sales teams who want data-driven renewal conversations. Exhibitors who are tired of guessing whether their booth worked.
Part of the Nexus Platform
Booth Analytics works best with the full ecosystem.
Every Nexus capability is designed to work independently or together. When they connect, your data flows, your analytics deepen, and your attendees experience one cohesive event.
See the full Nexus platform →Explore Nexus for Your Event
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