AMEX GBT Meetings & Events
AMEX GBT
An immersive branded experience called "The Experience Studio" that transformed a hotel conference space into a curated walk-through journey.
Challenge
AMEX GBT needed to create an immersive branded experience that would stand out in a hotel conference environment. The activation needed to feel like a curated journey rather than a traditional exhibit.
Solution
Show Gear designed and built a large-format experiential environment using a dramatic blue LED archway as the entry point, transforming a standard hotel meeting space into a walk-through experience.
Execution
The production featured a custom-built LED archway spanning the full width of the event entrance, interior LED displays with branded content, meeting areas integrated into the experience flow, and atmospheric lighting.
Results
The Experience Studio created a memorable branded environment that differentiated AMEX GBT from traditional conference sponsor activations.
Services Used
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